SEO Checklist - How to Rank On First Page of Google through White Hat Strategies


Search Engine Optimization helps your target audience to find your website. SEO has changed so much since penguin update of 2012. Gone are the days when one could easily dominate the first page of Google with keyword stuffing and thousands of crap links. Even after the first penguin update and some other subsequent algorithm updates in the last couple of years made many SEO'ers in doubt to identify what methods exactly work to rank well in search engines specially Google.

So as we know SEO can be divided into 2 parts On Page SEO and Off Page SEO. There are some technical aspects of SEO which is not going to be covered in this post.

On Page SEO:

This aspect of SEO is all about what you are saying about your website. In simple sentence SEO is all about tweaking inside your contents and codes. These are the changes made by you to make your website search engines friendly. Here is some major working on page SEO techniques.

Title Tag: The first and most important aspect of on page SEO.  Title tag shows up in SERPs. So it’s always recommended to include main keyword in the title tag. Don’t place too many keywords in title tag and checkout for characters limit as most search engines will truncate meta titles to 70 characters. The title tag for DotMarketingLabs homepage is

<title>Web Design | Digital Marketing Solutions | DotMarketingLabs</title>

Description Tag: Description tag of a webpage give search engines a summary of what a particular page is about. Like title tag, description tag also appears in search engines. Keep the characters limit to 160.

<meta content='Result driven Digital agency focused on creating responsive websites and digital marketing solution to grow brands online.' name='description'/>

Stuffing too many keywords in Title or Description tag could trigger into search engine penalty.

SEO-Friendly URL Structure: Another important SEO step. Don’t use too long urls rather keep it short and include your target keyword. Look at the following urls.

www.dotmarketinglabs.com/p=68 (Does it say anything?)
www.dotmarketinglabs.com/whithat-seo-guide (This URL make sense)

Image Tag: Image tag makes the image readable by search engines. Use ALT tag so that search engines can index those and you receive some image traffic.

Header Tags: There are mainly 6 header tags from H1 to H6. H1 being the most important of all. Use your target keywords in H1. Write the headline in a way that makes sense.

Internal Linking: The perfect example of internal linking is Wikipedia. Link to other pages within the website.

Outbound Linking:  Link to one or two authority websites from each content page. Make sure the outbound sites are related to your page.

Publish Long Content: Publish long content at least 700+ words. Include multimedia contents like relevant images and videos where applicable. Keep the content more engaging for your readers.

Also check the below video 5 common mistakes in SEO (and 6 good ideas!) published by Google webmasters




Off Page SEO: Off page SEO is all about earning and making backlinks for your website. There are mainly three type of Backlinks.
Organic Backlink: You never asked for them. You earn them.
Whitehat Backlink: Build them using good ways.
Blackhat Backlink: These are the spammy and low quality backlinks.

Here are some whitehat backlink building strategies. The main base of whitehat backlink building in today SEO is they must come from “RELEVANT” niche and sites.

Foundation Backlinks: Mainly come from social sites like facebook,twitter,pinterest and so forth. Use your keyword as username while registering and put your website’s naked url in profile. Never use keyword as anchor text. Find those social backlink sites from this directory knowem.com

Local Citations: Local directories like yellowpages,bbb or yelp always have been a good way to build links. You need a physical address to work with these sites. Even you don’t have a real address you can use a fake one.

Guest Posting: Post high quality articles to other people blogs. You get link within content or from author Bio section. Place your keywords wisely. Once made, power up these articles through tier 2 backlinks mainly from web 2.0 sites.

Blog Commenting & Forum Posting: Still works fine! Must make sure they come from relevant niche and blogs. Use name or brand name as anchor text not your targeted keywords.Must be lengthy and useful inputs rather than just “Great article”

Broken Link Building: Find the authority web pages in your niche that had many outbound links and now some of them become dead or shows 404 error. For checking 404 use checkmylinks chrome addon,pretty useful for this particular purpose. However once you find them, email the site owner about their broken link issue and offer your’s as a replacement.

For off page SEO do follow links are always preferred than no follow links. But present day SEO requires to have a natural link profile thus its also important to have both do follow and no follow backlinks. Anchor text profile while building links also need a combination of naked url,brand name,click here,visit us most times while target keywords as anchor text should be used in only high quality guest post articles.

Search engine optimization makes your website and its content user and search engines friendly. Implementing above methods one can easily rank in the search engines.

Pages