Google AdWords for Beginners: A Step-by-Step Guide



Online advertising has been the most cost effective way for the small to large businesses to promote their products and services online. The key benefits of online advertising are its targeted, highly measurable and your live control over them. When talking about web based advertising the majority share is obviously hold by the Google adwords-a PPC advertising program from Google. Through Google adwords we can target audience based on devices they use, location,language,keywords,sites they visit.We can measure efficiently in real time whether your expense causing profit or loss. 

Where My Ads Appear?

Through Google adwords, ads are shown in Search Network (google search,maps,shopping,AOL etc) - and the Display Network (Google websites (like Google Finance, Gmail, Blogger, and YouTube), partner sites, and mobile sites and apps)

Understand Adwords Account Structure

Lets first create an account by visiting adwords.google.com and click on sign up. The next thing we must understand is the account structure of adwords. Lets look below:




Setting UP an Adwords Campaign

In campaign set up Give it a name first. 

- choose where you want your ads to appear. You can choose search network only,display network only or select the both. 

-Now choose the geographic location where you’d like ads to show. Now choose bid strategy.Here select the “I’ll manually set my bids for clicks” option.In daily budget option set a daily budget.Always starts with a small amount here say 10 Bucks per day,so Google will never charge more than this per day.

-In ad extension you can show some additional information like call buttons, location information, links to specific parts of your website, additional text, and more. Ad extension helps in getting more clicks and better visibility in the search engines.

- Create ad group. Name your ad group. Each ad group contains a set of keywords, ads and bids that you manage. For your display network campaigns, your ad groups can include other targeting methods like demographics or remarketing field. Select keywords for your adgroup. Dont add tons of keywords,just stay with the most relevant and important keywords.

Now write your first adwords ad.Text ads in Google has three parts headline text, a display URL, and description text. Each parts also has characters limit.

Comprehensive SEO  - First Page of Google  Headline (30 characters)
Ad www.dotmarketinglabs.com    Display URL    (35 characters)                                     
Get affordable & trustworthy SEO services. First Page Guaranteed. Description (35 characters each line total 70 characters)    

Best practices for crafting great ads that convert

Make surte you highlight what makes you unique
Include a call-to-action
Match your ad to your landing page
Tailor your ads for mobile
Use ad extensions
Experiment (Test with different ads. Stick to the best ones)


Measuring Adwords Campaign Performance

Analyzing your performance is crucial to your business objective. There are many metrics you can use to measure campaign performance.Use the below metrics to measure your results.

 Click-Through Rate (CTR): Click-Through Rate is the most important metric to measure ad performance. CTR is an important factor to determine quality score and your ad relevance to the searchers. A high CTR (1 percent or higher) means your ads are doing fine while a low CTR means your ads (Text or Creative) needs improvement.

 Quality Score: Google assign a score reported on a 1-10 scale for your keywords based on number of factors such as expected click through rate, ad relevance, and landing page experience. Having a good quality score helps in better ad position and reduced charge.

 Conversion Rate: Conversion rate helps you to understand whether ad clickers made your desired action like whether they made a purchase,fill up a form or subscribed to your free trial etc. You can calculate the conversion rate dividing the total number of conversions by the number of ad clicks.Use the adwords free conversion tracking tool.

 Keywords Performance: Another important metric to measure your performance. Regularly monitor your keywords performance to understand which keywords are working and which are not. Use negatived keywords as It helps to filter out irrelevant traffic and save your money!



                                      




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