Google Analytics Guide for Beginners

Google analytics is a traffic analysis tool by Google. We can use this tool to track multiple websites,blogs,social media pages,apps etc. Google analytics helps us to understand our visitors,from where our visitors coming from,when they visit your site,how do they interact within our website and so much. Monitoring analytics data helps us to adopt actionable steps so that we can succeed in our business objective. Create your Google analytics account from here

Set up Analytics tracking

Create one analytics property for each website you want to track. Once the analytics property is created you will get a tracking ID and a JavaScript tracking code snippet. Tracking ID is what some hosting services may ask as they dont need to add entire tracking code. However, add the tracking code snippet to each web page you want to track just before the closing </head>tag on each page.

Once you add the tracking code, it can take upto 24 hours to start showing data.

Set up goals

Goal can be referred to as pages where your visitor reached upon completing an action of your desire and a completed goal often regarded as a conversion.The next step is to set up goals.Click on the Admin option at the top of your Google Analytics and then click on Goals under View column. Businesses can have different conversion point like

 Newsletter subscriptions
 Free trial subscriptions
A thank you page after client purchase
● Downloading a report or file.
 Viewing 3+ pages on the website

So when a goal has happened Analytics will let you know that and thus you can measure your business success. Now click on the New Goal button.

Now Choose the Custom option and click next step. Now name your goal like email subscription and choose type and click next step.Now enter conversion page's URL after the .com of your website in the Destination field and change the drop-down to "Begins with". If applicable toggle the value and enter a specific dollar value. Then click Create Goal to complete the setup. Goals are limited to 20 per reporting view.

Set up Site Search

If your website has a search function then you having set up site search option in analytics give you data how your visitors interacted with the search function or which search terms they used to get certain information within your website. See how to set up site search in Google analytics.

Setting up Ecommerce

Use ecommerce tracking to find out what visitors buy through your site. Here is the step by step how you can set Ecommerce Tracking to your website or app.

Metrics to Watch out in Analytics for the Beginners

Audience Report

Click on Audience from left navigation bar and click on overview.From the Audience overview page we can see the snapshot of Data for a specific period of time. Lets see in bit more detail:

 Session:A session occur when someone find your website.
 Pageviews: When someone view a page on your website.If the same person visit other pages of your website that count as additional page views.
 Pages/Visit:The average number of page views per visit.If a site has 500 visit and 1000 page views that 2 pages per visit.
 Bounce Rate:Percentage of people visited your site but immediately moved without looking at other pages.The fewer the bounce rate,the better.
 Average Time on Site:Average time people stayed on your page before moving on.
 New Session:Percentage of new people visited your website or a particular page.

Traffic Report

This report helps you understand from where your visitors are coming to your website. There are mainly 3 traffic mediums that you can see from here.Direct,Search engine,referral feed:

 Direct Traffic:Your visitors visits your website directly. They may have book your website or just type it in browser.
 Reffering Traffic:Vistited your website from others websites.Probably clicking on an ad or somebody else promotes your article or link in their website.
 Search Engine:Pretty much self explanatory. Visitors find your website through search engines.

Landing Pages Report

This report shows you the most popular landing pages on your website. Access the report from behavior-site content-landing pages.There are some other benefits of having this report like how well your landing pages perform very important metric specially when your run ad campaign in google adwords. It helps from wasting adwords dollars. You also can understand which blog posts are driving the most traffic.